Current study aims to assess consumer behavior and purchase decision on personal computer purchase and what are the main aspects that manipulate consumer behavior for purchasing personal computers totally 600 respondents who had their own computers were randomly selected from south tamilnadu for the. The laptop is the main sources of communication worth intra and intercommunication among the people the laptop companies in tirupattur are interested to study the buying behavior while purchasing towards laptop in order to develop a framework for the study consumer behavior it is helpful to begin by considering the. According to the theories of consumer behavior , consumer behavior is a manifestation of the individual's individuary out of the various brands of laptops available in the market-hp, compaq, hcl and dell were the brands that generated the very first reason of purchasing laptop is preference over desktop computers. A study on brand awareness and consumer buying behaviour towards laptops with reference to coimbatore city 1 dr s namasivayam, 2 m prakash, 3 dr ms ranjithkumar, 4 m gunasekaran, 5 s ashwini 1 professor department of commerce with computer applications dr n g p arts and science college coimbatore. Need of consumer behavioural study, differences between oganisational buying behaviour and consumer buying behaviour • the nature and model of consumer involvement • consumer and industrial decision making process and decision rules • marketing implications of consumer behaviour • study of consumer. These laptop brands on the basis of features and functionality, and will prefer the products on the basis of the value of brand name associated with them that's why marketers must conduct research on consumer buying behavior associated with the purchase of laptops, by keeping in view all the elements rather focusing. Assortment or make their offerings more and more attractive and clear to the target market this therefore calls for an on-going in depth study of the consumer behaviour- internal drives and motives of the target market that influence their buying decision process of laptops this study may provide the laptop companies with a.
Abstract laptops, smartphones and tablets are currently changing the way life while they have been used as a tool for finding information for a while, they are now also used for multitasking though, little effort has been done to sort out consumer buying behavior for laptop, mobile and especially tablet electronics brand. The present study is about enquiring the change in the buying behaviour of customers pertaining to the purchase of apple laptops purchase of apple laptops ho2:- gender is not an important factor which affects the consumer perception towards purchase of apple laptops case 1 anova – age variables significance. Abstract purpose – the purpose of this paper is to unfold the role of advertisement as a promotional tool for laptop market in north india to describe the profile of the consumers who are inclined towards the product due to the impact of advertisement to understand the purchasing factors and to make recommendations.
Free essay: | research on laptop buying behavior of students in sic | submitted in partial fulfilment of the requirements for research methodology 2008-2010. This free marketing essay on essay: buyer behaviour report: the consumer decision making process as it relates to a consumer who is replacing their laptop is perfect for marketing students to use as an example.
. Factors influencing consumer purchasing behaviour towards high-tech product (laptops) by nor shamshida binti mohd zamri i hereby acknowledge that this project paper has been accepted as part of fulfillment for the degree of bachelor of technology management (hons ) in. Laptop questionnaire and the research on the various brands that can be purchased and the various features by tusharalva in types research business & economics. Date: 2008-01-08 subject terms: consumer behaviour, purchasing decisions, computers, conjoint friendliness when buying computers and how this influences their purchase decision method: in order to purchasing a laptop computer instead of desktop you can reduce energy consumption with as much as 80 per.
Consumers hence, buying behavior of consumers with the age bar of 18-35 years is analyzed by considering present situation of mobile phone market of nepal the primary consumer buying behaviour, smartphone ,young consumers, lifestyle, influence laptops and computers, owner only need basic literacy. Is based on only 173 respondents the findings should be expanded practical implication: through my study business community can analyze the market trend of consumer buying behaviour towards personal laptop brand keywords: country of origin, brand awareness, brand loyalty, brand image, and.
An example of suggestion impulse buying is when a consumer is encouraged to purchase an electric hand-mixer after having picked up a brochure from the baking department of a home-ware store the brochure convinces the consumer of the hand-mixer's superiority over the wooden. For that purpose, a list of laptop features was stated in the questionnaire, which were gathered from the analysis of pc journals as well as personal interviews with the experts from the sector the consumers were asked which factors they found important when they were purchasing a laptop in this question, we used a. Consumer behaviour refers to the buying behaviour of ultimate consumers, those persons who purchase satish k batra and s h h kazmi, buyer behaviour has two aspects: the final purchase activity visible to majority of respondents ( 6730%) use desktop computer and 3270% respondents use laptop/notebook. Sir, i am recommending the project report entitled “a study of consumer buying preference towards laptops with special reference to satna according to schiffman and kanuk “consumer behavior encompasses all of the behaviors that consumers display in searching for, purchasing, using.
Most every business wants to know how consumers tick in this lesson, you'll learn about consumer buying behavior, including the standard model. Purchasing a laptop would constitute complex buying behaviour this type of behaviour is characterised by a 'high level of consumer involvement with significant perceived differences among brands' (kotler, 2010) laptops would warrant a high-involvement product as they are expensive and are not. Consumers' buying behaviour in purchase of laptop table of contents acknowledgement4 abstract5 introduction6 background8 what is the consumer behavior report 9 what is the portable laptop trends report 9 future laptop trends9 consumer behavior report10 research. Laptop markets in the uae consist of highly knowledgeable consumer base word -of-mouth, family and friends were the most determinants factors influencing the buying decision in consumer brands of computing machines in the uae key words consumer behaviour, multi-ethnic society, consumer brands.